Spotlighting family violence
search
video campaign

Spotlighting family violence

Jewish Care Victoria has launched a new animated video campaign to help build awareness of family violence.

Love Should Be Sweet

LOVE SHOULD BE SWEETJewish Care is pleased to release a new animated video campaign to help build awareness of family violence. The campaign, titled 'Love Should Be Sweet', was first released as a poster series in 2019 to coincide with Tu B’Av.“The original poster campaign was incredibly successful, so re-creating the materials as videos was a natural step – one that takes on additional significance given the impact of the coronavirus pandemic,” said Cassandra Barrett, Program Manager of Healthy Communities. “It is well-established that family violence increases during times of crisis, and the ability to access early-intervention information in a digital format is vital.”The campaign uses romantic and nostalgic imagery to echo the ‘love-bombing’ that often occurs in abusive relationships. This first video highlights some of the more subtle or less commonly recognised signs of abuse. Stay tuned for the next in the series, being released tomorrow.To accompany the videos, the original campaign posters have been re-released, including versions in Hebrew and Russian language. To order copies for your group or organisation, contact cbarrett@jewishcare.org.au If something doesn’t feel right in your relationship, please reach out.Jewish Care – 8517 59991800 RESPECT – 1800 737 732@safestepsfv – 1800 015 188With Respect – 1800 LGBTIQ (1800 542 847)

פורסם על ידי ‏‎Jewish Care Victoria‎‏ ב- יום רביעי, 15 ביולי 2020

AIMING to garner awareness around family violence, Jewish Care Victoria has launched a series of new videos coinciding with the festival of Tu b’Av earlier this week.

Building on the success of its 2019 “Love Should Be Sweet” poster campaign, the animated series continues to capture the theme of “love bombing” – showering a person with excessive affection – that often occurs in the early stages of abusive relationships or after an episode of violence.

Last year’s posters have also been updated to be translated into Russian, Hebrew, and to include details about support for members of the LGBTQI+ community.

And it’s a message that is particularly timely.

No Excuse For Abuse

THERE’S NO EXCUSE FOR ABUSEThe second video in this series draws on the childhood ‘he-loves-me, he-loves-me-not’ daisy game to illustrate the kinds of excuses that are often used by perpetrators to try to rationalise their actions – but no excuse is acceptable. Violence is a choice, and it is never the victim’s fault.If something doesn’t feel right in your relationship, please reach out.Jewish Care – 8517 59991800 RESPECT – 1800 737 732@safestepsfv – 1800 015 188With Respect – 1800 LGBTIQ (1800 542 847)There are a range of support options available for people who use violence and want to change their behaviour; for further information, contact No To Violence on 1300 766 491.

פורסם על ידי ‏‎Jewish Care Victoria‎‏ ב- יום רביעי, 15 ביולי 2020

“It is well-established that family violence increases in times of crisis, and the ability to recognise the signs – especially the more subtle or less visible types of abuse, like social or financial abuse – is incredibly important,” said Jewish Care’s program manager of Healthy Communities, Cassandra Barrett.

Just last month, survey findings released by the Australian Institute of Criminology revealed that more than half the women who had experienced coercive control before the COVID-19 pandemic reported an escalation of emotionally abusive, harassing or controlling behaviours.

“Family violence is … very different to an argument or disagreement. It’s important that we are able to distinguish between the typical stress and conflict that occurs within healthy relationships, and signs of violence and abuse – which are never okay,” emphasised Barrett.

But Barrett also shared that as we enter stage four of lockdown restrictions and continue to grapple with the ongoing stress of the coronavirus pandemic, many non-violent relationships are feeling the strain. 

Relationships Should Feel Safe

RELATIONSHIPS SHOULD FEEL SAFEEnough said. Everyone has the right to feel safe and respected.If something doesn’t feel right in your relationship, please reach out.Jewish Care – 8517 59991800 RESPECT – 1800 737 732@safestepsfv – 1800 015 188With Respect – 1800 LGBTIQ (1800 542 847)

פורסם על ידי ‏‎Jewish Care Victoria‎‏ ב- יום רביעי, 15 ביולי 2020

“Lack of space, working from home, remote learning, financial worries – all of these factors can put stress on even the happiest of relationships, resulting in resentment or disharmony,” she said.

For couples who have hit hard times, Barrett suggests creating safe and respectful spaces to discuss issues openly; taking an honest look at the household load to ensure both partners feel valued for what they contribute; and, finding opportunities to connect over enjoyable activities or date nights in – and conversely to disconnect, allowing each other some space alone to de-stress.

“And be kind to each other. Assume the best of your partner. Remember that it’s a really challenging time – take things day by day.”

If you are in immediate danger from family violence, call 000. For additional support call Jewish Care on (03) 8517 5999.

To order posters for your community group, or for more information about Jewish Care’s Family Violence Resource Program, contact cbarrett@jewishcare.org.au.

read more:
comments