Love Should Be Sweet

LOVE SHOULD BE SWEETJewish Care is pleased to release a new animated video campaign to help build awareness of family violence. The campaign, titled 'Love Should Be Sweet', was first released as a poster series in 2019 to coincide with Tu B’Av.“The original poster campaign was incredibly successful, so re-creating the materials as videos was a natural step – one that takes on additional significance given the impact of the coronavirus pandemic,” said Cassandra Barrett, Program Manager of Healthy Communities. “It is well-established that family violence increases during times of crisis, and the ability to access early-intervention information in a digital format is vital.”The campaign uses romantic and nostalgic imagery to echo the ‘love-bombing’ that often occurs in abusive relationships. This first video highlights some of the more subtle or less commonly recognised signs of abuse. Stay tuned for the next in the series, being released tomorrow.To accompany the videos, the original campaign posters have been re-released, including versions in Hebrew and Russian language. To order copies for your group or organisation, contact cbarrett@jewishcare.org.au If something doesn’t feel right in your relationship, please reach out.Jewish Care – 8517 59991800 RESPECT – 1800 737 732@safestepsfv – 1800 015 188With Respect – 1800 LGBTIQ (1800 542 847)

פורסם על ידי ‏‎Jewish Care Victoria‎‏ ב- יום רביעי, 15 ביולי 2020