WITH the cost of living in Sydney’s east continuing to rise, seven Jewish organisations on the north shore have launched a new initiative that aims to attract young families over the bridge.
“Go North” is a collaboration between Chabad North Shore, Cremorne Synagogue, Kehillat Masada, Masada College, North Shore Temple Emanuel, Ohr Hatzafon and the North Shore Synagogue.
Launched last week, the campaign includes a comprehensive website with information on Jewish life on the north shore, schools, real estate pricing comparisons, testimonial videos from families who have made the move and much more.
It will be complemented by social media and a press campaign.
“The objective of the initiative is to make people, in particular young families, aware of what the north has to offer,” spokesperson Howard Sher told The AJN.
“It’s a fully informative campaign … the website accesses all the videos and information. There are housing comparisons – of pricing, of rentals – there are distance comparisons, it covers all aspects that one would consider in moving to a specific suburb.”
Sher said that while many young families are moving south to Maroubra and beyond, “What we can’t understand is why they don’t consider the north.”
“One of the most important things it offers is affordability of housing,” he said.
“It offers a lifestyle which is very different to a busy suburban lifestyle. There’s a variety of schooling over here, particularly for Jewish kids, it’s amazing.
“Community life on the north has everything. Every walk of Jewish life can be served on the north.”
In addition to people who grew up in the area returning with their young families, others were moving into the area from as far away as Melbourne and even the UK and South Africa, he added.
“Every time we have families and people visiting the north for a simcha or some kind of function or [to see] friends living on the north, they rave about the north,” he said.
Sher said it was important the seven organisations were working together on the project.
“Maintaining and growing strength of Jewish life on the north shore is the responsibility of all the institutions,” he said.
“We all have the same view that we want to strengthen Jewish life on the north shore. We have the vehicle and we have the facilities to do it, so why not market it and make people fully aware of it.”
Visit www.gonorth.org.au for more information.